The urea based bead elution is inspired. I wouldn't have thought of that and I'm not sure I understand why it works. However, it is fair to note that the biggest gains they get from this prep is from removing C-18 cleanup prior to injecting on column. Also - and this is really cool - this prep doesn't use phosphatase inhibitors!
If the absolute number of phosphopeptides in total doesn't blow you away, they are doing Orbitrap-Orbitrap scans and the MS2 scans are done at 30,000 resolution with an auto ion injection time. I think on that means something like 10-15 scans/second on that particular tribrid system. They are clearly biasing this study to quality over quantity. So...2x more high confidence phosphopeptides/run? If you do phospho this is definitely worth checking out.
Oh yeah! And even if you don't do phosphoproteomics the introduction is really worth a read because it highlights why everyone seems so obsessed with these finicky things.