I'm not 100% sure that I appreciate the implications. Rational optimization?!? What is the alternative? Only some small percentage of us are randomly pushing buttons. I'm joking about one or more things, possibly....
However -- I'm 100% that I love this idea and new tool!
Before you move on to looking at something smarter than this site because it says R package (gross), there is also a GUI for this! They even blast through some real world data (hundreds of core lab generated files) to show that this thing knows what it's doing!